360 Brain

360 Brain is a self-developed cognitive general large language model launched by 360 Group. Its latest version 4.0 was released in April 2026. Centered on the core philosophy of “people-oriented, safe and trustworthy”, it deeply integrates 360 search technology and security capabilities to provide full-scenario AI services for inpidual and enterprise users.

I. Core Functions

Built with hundreds of billions of parameters, 360 Brain covers ten core capabilities and hundreds of subpided functions:

• Generation & Creation: Creation of ancient poems, couplets, articles, reports and copywriting; text summarization, role-playing and style conversion
• Reading Comprehension: Long-text understanding, intention recognition, keyword extraction and sentiment analysis
• Multi-turn Dialogue: Smooth context comprehension, topic tracking, reasoning and reference identification
• Logic & Reasoning: Mathematical calculation, equation solving and analysis & reasoning of complex problems
• Coding Capability: Multi-language code generation, conversion, debugging and explanation
• Knowledge Q&A: Real-time knowledge update, general knowledge answers and professional field consultation
• Multilingual Translation: Text translation supporting dozens of languages
• Multimodal Capability: Text-to-text, text-to-image, text-to-table, image-to-text and video comprehension
• RAG Knowledge Base: Construction, dynamic update and intelligent Q&A of enterprise private knowledge
• Digital Human: Create exclusive digital avatars that replicate personal thinking modes and expression styles

II. Free Service Policy

• Personal Basic Edition: Completely free with fixed daily free token quota, supporting most basic functions
• Knowledge Base Service: Each user enjoys 1GB free storage space. Extra space is charged at 0.6 yuan per GB per day
• API Calls: Basic model calling fee is 0.5 yuan per million tokens, and new users are offered free trial quota
• Advanced Features: Some internal test functions such as multi-agent swarm calling and in-depth AI document analysis require qualification application. Custom enterprise services are charged separately

III. Usage Guide

1. Web Version Access

1. Visit official website: https://ai.360.cn/
2. Log in via 360 account, phone number or third-party accounts
3. Directly type questions or commands in the dialogue box to get started
4. Choose preset dialogue roles or create customized digital humans
5. Built-in web search function to acquire real-time and accurate information

2. Mobile Terminal Access

• Android users: Search and download “360 Brain” on 360 Mobile Assistant, Yingyongbao and other platforms
• iOS users: Search for “360 Brain” to download from App Store
• Log in after installation. Its functions are basically consistent with the web version

3. Enterprise API Application

1. Enter 360 Brain Open API Platform to register and log in
2. Apply for API keys and keep them strictly confidential
3. Call model capabilities through API interfaces on business servers
4. Multiple models are available for selection with adjustable parameters as needed

IV. Target Users

• Inpidual Users: Students, office workers, content creators and freelancers
• Small and Medium Enterprises: SMEs aiming to improve office efficiency and cut operating costs
• Large Enterprises: Enterprises with customized AI demands and demands for private knowledge base construction
• Developers: Technicians who intend to integrate AI capabilities into their own products

V. Application Scenarios

• Content Creation: Article writing, copy planning, short video script writing and marketing content generation
• Office Assistance: Email drafting, meeting minutes sorting, data analysis and report generation
• Education & Learning: Knowledge Q&A, homework tutoring, language learning and thesis assistance
• Code Development: Code generation, debugging, refactoring and technical document writing
• Enterprise Services: Intelligent customer service, knowledge base building, staff training and business decision support
• Government Services: Policy interpretation, intelligent consultation, service guidelines and preferential policy matching
• Medical & Health: Medical report sorting, health consultation and medical science popularization

VI. Core Advantages Over Competitors

VII. User Evaluation

In the comprehensive evaluation of mainstream domestic large models held in March 2026, 360 Brain scored 75 points and ranked third:

• Strengths: High accuracy of real-time search, strict content safety control, complete RAG knowledge base functions and stable multimodal generation effect
• Areas to Improve: Slightly weaker in complex logical reasoning than iFlytek Spark and needs optimized code writing efficiency
• Highlight Features: The open-source Light-R1-32B model scored 76.6 in AIME24 mathematics competition, surpassing DeepSeek-R1-Distill-Qwen-32B with only 1000 US dollars in training cost

VIII. Usage Precautions

1. Compliant Use: Do not use 360 Brain to generate illegal, irregular or infringing content, nor apply it to commercial sales and other illegal activities
2. Account Security: Properly keep account passwords and API keys, avoid sharing them with others and change passwords regularly
3. Content Review: All AI-generated content needs manual review, especially content for public release and commercial use
4. Data Privacy: Do not disclose sensitive personal information or enterprise business secrets during conversations
5. Function Restrictions: Some advanced functions are still in internal test stage and available only after qualification application and official approval

IX. FAQ

Q1: What to do if functions fail to work or turn grey?

A: Common reasons and solutions:

• Outdated browser version: Upgrade to the latest version, 360 Browser is recommended
• System cache failure: Clear browser cache and cookies then log in again
• Plugin conflicts: Disable third-party plugins and re-enable them after troubleshooting
• Server maintenance: Retry after official maintenance completion

Q2: How to apply for internal test access?

A: Open 360 Brain APP, enter Personal Center and click Apply for Internal Test. Fill in authentic information and submit. Results will be notified via SMS or in-app message within 3 working days.

Q3: Can generated content be used for commercial purposes?

A: Free for personal non-commercial use. Official authorization from 360 is required for commercial application, and users must abide by relevant user agreements and laws.

Q4: What document formats are supported for parsing?

A: It supports more than 10 common formats including Word, PDF, Excel, PPT and TXT, which can automatically extract text content and build exclusive knowledge bases.